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レポート概要
| ※本調査レポートは、おもちゃの世界市場概要、製造コスト分析、開発・製造工場分析、主要メーカー分析、地域別分析情報、市場規模予測データ、マーケティングチャネル、流通業者リスト、顧客リストなどが含まれています。種類別には、アウトドア＆スポーツ玩具、人形、幼児/幼児/就学前玩具、ゲーム/パズル、建物セット、アクションフィギュア、アクセサリー、その他に、用途別には、0-3歳、3-6歳、6-12歳、その他にセグメント区分し、おもちゃの世界市場を分析しました。 ・エグゼクティブ・サマリー ・おもちゃの世界市場概要 ・おもちゃの製造コスト構成分析 ・おもちゃの開発・製造工場分析 ・主要メーカーの主な指標（生産能力、売上、価格分析） ・おもちゃの地域別分析（生産、売上、主要メーカー、輸出・輸入） （北米、ヨーロッパ、中国、日本国内、東南アジア、インド） ・おもちゃのセグメント分析（種類別） （アウトドア＆スポーツ玩具、人形、幼児/幼児/就学前玩具、ゲーム/パズル、建物セット、アクションフィギュア、アクセサリー、その他） ・おもちゃのセグメント分析（用途別） （0-3歳、3-6歳、6-12歳、その他） ・おもちゃの主要メーカー別分析（生産拠点、製品概要、生産・売上実績） （Lego、Mattel、Bandai Namco、Fisher-Price、Barbie、Nerf、Hasbro、Hot Wheels、My Little Pony、Mobile Suit Gundam、Play-Doh、Monopoly、Playskool、Magic: The Gathering、Monster High、MEGA Bloks、Yo-Kai Watch、Transformers、Power Rangers、American Girl、Littlest Pet Shop、Masked Rider、TOMICA、Tomy Company、FurReal Friends） ・おもちゃの市場規模予測（2019年～2025年） （北米、ヨーロッパ、中国、日本国内、東南アジア、インド） ・マーケティングチャネル・流通業者・顧客 ・市場ダイナミクス（市場動向、機会、成長要因、課題、影響因子） ... |
A toy is an item that is used in play, especially one designed for such use. Playing with toys can be an enjoyable means of training young children for life in society. Different materials like wood, clay, paper, and plastic are used to make toys. Many items are designed to serve as toys, but goods produced for other purposes can also be used. For instance, a small child may fold an ordinary piece of paper into an airplane shape and “fly it”. Newer forms of toys include interactive digital entertainment. Some toys are produced primarily as collectors’ items and are intended for display only.
Playing with toys is considered to be important when it comes to growing up and learning about the world around us. Younger children use toys to discover their identity, help their bodies grow strong, learn cause and effect, explore relationships, and practice skills they will need as adults. Adults on occasion use toys to form and strengthen social bonds, teach, help in therapy, and to remember and reinforce lessons from their youth.
The global Toys market was valued at xx million US$ in 2018 and will reach xx million US$ by the end of 2025, growing at a CAGR of xx% during 2019-2025.
This report focuses on Toys volume and value at global level, regional level and company level. From a global perspective, this report represents overall Toys market size by analyzing historical data and future prospect.
Regionally, this report categorizes the production, apparent consumption, export and import of Toys in North America, Europe, China, Japan, Southeast Asia and India.
For each manufacturer covered, this report analyzes their Toys manufacturing sites, capacity, production, ex-factory price, revenue and market share in global market.
The following manufacturers are covered:
Lego
Mattel
Bandai Namco
Fisher-Price
Barbie
Nerf
Hasbro
Hot Wheels
My Little Pony
Mobile Suit Gundam
Play-Doh
Monopoly
Playskool
Magic: The Gathering
Monster High
MEGA Bloks
Yo-Kai Watch
Transformers
Power Rangers
American Girl
Littlest Pet Shop
Masked Rider
TOMICA
Tomy Company
FurReal Friends
Segment by Regions
North America
Europe
China
Japan
Southeast Asia
India
Segment by Type
Outdoor & Sports Toys
Dolls
Infant/Toddler/Preschool Toys
Games/Puzzles
Building Sets
Action Figures & Accessories
Others
Segment by Application
Age 0-3
Age 3-6
Age 6-12
Other
Table of Contents
Executive Summary
1 Industry Overview of Toys
1.1 Definition of Toys
1.2 Toys Segment by Type
1.2.1 Global Toys Production Growth Rate Comparison by Types (2014-2025)
1.2.2 Outdoor & Sports Toys
1.2.3 Dolls
1.2.4 Infant/Toddler/Preschool Toys
1.2.5 Games/Puzzles
1.2.6 Building Sets
1.2.7 Action Figures & Accessories
1.2.8 Others
1.3 Toys Segment by Applications
1.3.1 Global Toys Consumption Comparison by Applications (2014-2025)
1.3.2 Age 0-3
1.3.3 Age 3-6
1.3.4 Age 6-12
1.3.5 Other
1.4 Global Toys Overall Market
1.4.1 Global Toys Revenue (2014-2025)
1.4.2 Global Toys Production (2014-2025)
1.4.3 North America Toys Status and Prospect (2014-2025)
1.4.4 Europe Toys Status and Prospect (2014-2025)
1.4.5 China Toys Status and Prospect (2014-2025)
1.4.6 Japan Toys Status and Prospect (2014-2025)
1.4.7 Southeast Asia Toys Status and Prospect (2014-2025)
1.4.8 India Toys Status and Prospect (2014-2025)
2 Manufacturing Cost Structure Analysis
2.1 Raw Material and Suppliers
2.2 Manufacturing Cost Structure Analysis of Toys
2.3 Manufacturing Process Analysis of Toys
2.4 Industry Chain Structure of Toys
3 Development and Manufacturing Plants Analysis of Toys
3.1 Capacity and Commercial Production Date
3.2 Global Toys Manufacturing Plants Distribution
3.3 Major Manufacturers Technology Source and Market Position of Toys
3.4 Recent Development and Expansion Plans
4 Key Figures of Major Manufacturers
4.1 Toys Production and Capacity Analysis
4.2 Toys Revenue Analysis
4.3 Toys Price Analysis
4.4 Market Concentration Degree
5 Toys Regional Market Analysis
5.1 Toys Production by Regions
5.1.1 Global Toys Production by Regions
5.1.2 Global Toys Revenue by Regions
5.2 Toys Consumption by Regions
5.3 North America Toys Market Analysis
5.3.1 North America Toys Production
5.3.2 North America Toys Revenue
5.3.3 Key Manufacturers in North America
5.3.4 North America Toys Import and Export
5.4 Europe Toys Market Analysis
5.4.1 Europe Toys Production
5.4.2 Europe Toys Revenue
5.4.3 Key Manufacturers in Europe
5.4.4 Europe Toys Import and Export
5.5 China Toys Market Analysis
5.5.1 China Toys Production
5.5.2 China Toys Revenue
5.5.3 Key Manufacturers in China
5.5.4 China Toys Import and Export
5.6 Japan Toys Market Analysis
5.6.1 Japan Toys Production
5.6.2 Japan Toys Revenue
5.6.3 Key Manufacturers in Japan
5.6.4 Japan Toys Import and Export
5.7 Southeast Asia Toys Market Analysis
5.7.1 Southeast Asia Toys Production
5.7.2 Southeast Asia Toys Revenue
5.7.3 Key Manufacturers in Southeast Asia
5.7.4 Southeast Asia Toys Import and Export
5.8 India Toys Market Analysis
5.8.1 India Toys Production
5.8.2 India Toys Revenue
5.8.3 Key Manufacturers in India
5.8.4 India Toys Import and Export
6 Toys Segment Market Analysis (by Type)
6.1 Global Toys Production by Type
6.2 Global Toys Revenue by Type
6.3 Toys Price by Type
7 Toys Segment Market Analysis (by Application)
7.1 Global Toys Consumption by Application
7.2 Global Toys Consumption Market Share by Application (2014-2019)
8 Toys Major Manufacturers Analysis
8.1 Lego
8.1.1 Lego Toys Production Sites and Area Served
8.1.2 Lego Product Introduction, Application and Specification
8.1.3 Lego Toys Production, Revenue, Ex-factory Price and Gross Margin (2014-2019)
8.1.4 Main Business and Markets Served
8.2 Mattel
8.2.1 Mattel Toys Production Sites and Area Served
8.2.2 Mattel Product Introduction, Application and Specification
8.2.3 Mattel Toys Production, Revenue, Ex-factory Price and Gross Margin (2014-2019)
8.2.4 Main Business and Markets Served
8.3 Bandai Namco
8.3.1 Bandai Namco Toys Production Sites and Area Served
8.3.2 Bandai Namco Product Introduction, Application and Specification
8.3.3 Bandai Namco Toys Production, Revenue, Ex-factory Price and Gross Margin (2014-2019)
8.3.4 Main Business and Markets Served
8.4 Fisher-Price
8.4.1 Fisher-Price Toys Production Sites and Area Served
8.4.2 Fisher-Price Product Introduction, Application and Specification
8.4.3 Fisher-Price Toys Production, Revenue, Ex-factory Price and Gross Margin (2014-2019)
8.4.4 Main Business and Markets Served
8.5 Barbie
8.5.1 Barbie Toys Production Sites and Area Served
8.5.2 Barbie Product Introduction, Application and Specification
8.5.3 Barbie Toys Production, Revenue, Ex-factory Price and Gross Margin (2014-2019)
8.5.4 Main Business and Markets Served
8.6 Nerf
8.6.1 Nerf Toys Production Sites and Area Served
8.6.2 Nerf Product Introduction, Application and Specification
8.6.3 Nerf Toys Production, Revenue, Ex-factory Price and Gross Margin (2014-2019)
8.6.4 Main Business and Markets Served
8.7 Hasbro
8.7.1 Hasbro Toys Production Sites and Area Served
8.7.2 Hasbro Product Introduction, Application and Specification
8.7.3 Hasbro Toys Production, Revenue, Ex-factory Price and Gross Margin (2014-2019)
8.7.4 Main Business and Markets Served
8.8 Hot Wheels
8.8.1 Hot Wheels Toys Production Sites and Area Served
8.8.2 Hot Wheels Product Introduction, Application and Specification
8.8.3 Hot Wheels Toys Production, Revenue, Ex-factory Price and Gross Margin (2014-2019)
8.8.4 Main Business and Markets Served
8.9 My Little Pony
8.9.1 My Little Pony Toys Production Sites and Area Served
8.9.2 My Little Pony Product Introduction, Application and Specification
8.9.3 My Little Pony Toys Production, Revenue, Ex-factory Price and Gross Margin (2014-2019)
8.9.4 Main Business and Markets Served
8.10 Mobile Suit Gundam
8.10.1 Mobile Suit Gundam Toys Production Sites and Area Served
8.10.2 Mobile Suit Gundam Product Introduction, Application and Specification
8.10.3 Mobile Suit Gundam Toys Production, Revenue, Ex-factory Price and Gross Margin (2014-2019)
8.10.4 Main Business and Markets Served
8.11 Play-Doh
8.12 Monopoly
8.13 Playskool
8.14 Magic: The Gathering
8.15 Monster High
8.16 MEGA Bloks
8.17 Yo-Kai Watch
8.18 Transformers
8.19 Power Rangers
8.20 American Girl
8.21 Littlest Pet Shop
8.22 Masked Rider
8.23 TOMICA
8.24 Tomy Company
8.25 FurReal Friends
9 Development Trend of Analysis of Toys Market
9.1 Global Toys Market Trend Analysis
9.1.1 Global Toys Market Size (Volume and Value) Forecast 2019-2025
9.2 Toys Regional Market Trend
9.2.1 North America Toys Forecast 2019-2025
9.2.2 Europe Toys Forecast 2019-2025
9.2.3 China Toys Forecast 2019-2025
9.2.4 Japan Toys Forecast 2019-2025
9.2.5 Southeast Asia Toys Forecast 2019-2025
9.2.6 India Toys Forecast 2019-2025
9.3 Toys Market Trend (Product Type)
9.4 Toys Market Trend (Application)
10.1 Marketing Channel
10.1.1 Direct Marketing
10.1.2 Indirect Marketing
10.3 Toys Customers
11 Market Dynamics
11.1 Market Trends
11.2 Opportunities
11.3 Market Drivers
11.4 Challenges
11.5 Influence Factors
12 Conclusion
13 Appendix
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Author List
13.4 Disclaimer
Figure Picture of Toys
Table Global Toys Production (K Units) Growth Rate Comparison by Types (2014-2025)
Figure Global Toys Production Market Share by Types in 2018
Figure Outdoor & Sports Toys Product Picture
Figure Dolls Product Picture
Figure Infant/Toddler/Preschool Toys Product Picture
Figure Games/Puzzles Product Picture
Figure Building Sets Product Picture
Figure Action Figures & Accessories Product Picture
Figure Others Product Picture
Table Global Toys Consumption (K Units) Comparison by Applications (2014-2025)
Figure Global Toys Consumption Market Share by Applications in 2018
Figure Age 0-3
Figure Age 3-6
Figure Age 6-12
Figure Other
Figure Global Toys Revenue (Million USD) (2014-2025)
Figure Global Toys Production (K Units) (2014-2025)
Figure North America Toys Market Size (Million USD) (2014-2025)
Figure Europe Toys Market Size (Million USD) (2014-2025)
Figure China Toys Market Size (Million USD) (2014-2025)
Figure Japan Toys Market Size (Million USD) (2014-2025)
Figure Southeast Asia Toys Market Size (Million USD) (2014-2025)
Figure India Toys Market Size (Million USD) (2014-2025)
Table Toys Raw Material and Suppliers
Table Manufacturing Cost Structure Analysis of Toys in 2018
Figure Manufacturing Process Analysis of Toys
Figure Industry Chain Structure of Toys
Table Capacity and Commercial Production Date of Key Manufacturers
Table Global Toys Manufacturing Plants Distribution
Table Toys Major Manufacturers Technology Source and Market Position
Table Recent Development and Expansion Plans in Future
Table Toys Capacity (K Units) of Major Manufacturers (2014-2019)
Table Toys Production (K Units) of Major Manufacturers (2014-2019)
Table Toys Production Market Share of Major Manufacturers (2014-2019)
Figure Toys Production Share by Manufacturers in 2018
Table Toys Revenue (Million US$) of Major Manufacturers (2014-2019)
Table Toys Revenue Market Share of Major Manufacturers (2014-2019)
Figure Toys Revenue Share by Manufacturers in 2018
Table Toys Average Price (USD/Unit) of Major Manufacturers (2014-2019)
Table Global Manufacturers Market Concentration Ratio (CR5 and HHI)
Table Global Toys Production by Regions 2014-2019 (K Units)
Table Global Toys Production Market Share by Regions 2014-2019
Figure Global Toys Production Market Share by Regions in 2018
Table Global Toys Revenue by Regions 2014-2019 (Million USD)
Table Global Toys Revenue Market Share by Regions 2014-2019
Figure Global Toys Revenue Market Share by Regions in 2018
Table Global Toys Consumption by Regions 2014-2019 (K Units)
Table Global Toys Consumption Market Share by Regions 2014-2019
Figure North America Toys Production Growth Rate 2014-2019 (K Units)
Figure North America Toys Revenue Growth Rate 2014-2019 (Million USD)
Table North America Toys Production, Consumption Import and Export (K Units)
Figure Europe Toys Production Growth Rate 2014-2019 (K Units)
Figure Europe Toys Revenue Growth Rate 2014-2019 (Million USD)
Table Europe Toys Production, Consumption Import and Export (K Units)
Figure China Toys Production Growth Rate 2014-2019 (K Units)
Figure China Toys Revenue Growth Rate 2014-2019 (Million USD)
Table China Toys Production, Consumption Import and Export (K Units)
Figure Japan Toys Production Growth Rate 2014-2019 (K Units)
Figure Japan Toys Revenue Growth Rate 2014-2019 (Million USD)
Table Japan Toys Production, Consumption Import and Export (K Units)
Figure Southeast Asia Toys Production Growth Rate 2014-2019 (K Units)
Figure Southeast Asia Toys Revenue Growth Rate 2014-2019 (Million USD)
Table Southeast Asia Toys Production, Consumption Import and Export (K Units)
Figure India Toys Production Growth Rate 2014-2019 (K Units)
Figure India Toys Revenue Growth Rate 2014-2019 (Million USD)
Table India Toys Production, Consumption Import and Export (K Units)
Figure Global Consumption Toys Market Share by Application (2014-2019)
Figure Global Value (Consumption) Toys Market Share by Application (2014-2019)
Table Lego Toys Production Sites and Area Served
Table Lego Toys Product Introduction, Application and Specification
Table Lego Toys Production (K Units), Revenue (Million USD), Ex-factory Price (USD/Unit) and Gross Margin (2014-2019)
Table Lego Toys Production Growth Rate (2014-2019)
Table Lego Toys Production Market Share (2014-2019)
Figure Lego Toys Revenue Market Share (2014-2019)
Table Lego Toys Main Business and Markets Served
Table Mattel Toys Production Sites and Area Served
Table Mattel Toys Product Introduction, Application and Specification
Table Mattel Toys Production (K Units), Revenue (Million USD), Ex-factory Price (USD/Unit) and Gross Margin (2014-2019)
Table Mattel Toys Production Growth Rate (2014-2019)
Table Mattel Toys Production Market Share (2014-2019)
Figure Mattel Toys Revenue Market Share (2014-2019)
Table Mattel Toys Main Business and Markets Served
Table Bandai Namco Toys Production Sites and Area Served
Table Bandai Namco Toys Product Introduction, Application and Specification
Table Bandai Namco Toys Production (K Units), Revenue (Million USD), Ex-factory Price (USD/Unit) and Gross Margin (2014-2019)
Table Bandai Namco Toys Production Growth Rate (2014-2019)
Table Bandai Namco Toys Production Market Share (2014-2019)
Figure Bandai Namco Toys Revenue Market Share (2014-2019)
Table Bandai Namco Toys Main Business and Markets Served
Table Fisher-Price Toys Production Sites and Area Served
Table Fisher-Price Toys Product Introduction, Application and Specification
Table Fisher-Price Toys Production (K Units), Revenue (Million USD), Ex-factory Price (USD/Unit) and Gross Margin (2014-2019)
Table Fisher-Price Toys Production Growth Rate (2014-2019)
Table Fisher-Price Toys Production Market Share (2014-2019)
Figure Fisher-Price Toys Revenue Market Share (2014-2019)
Table Fisher-Price Toys Main Business and Markets Served
Table Barbie Toys Production Sites and Area Served
Table Barbie Toys Product Introduction, Application and Specification
Table Barbie Toys Production (K Units), Revenue (Million USD), Ex-factory Price (USD/Unit) and Gross Margin (2014-2019)
Table Barbie Toys Production Growth Rate (2014-2019)
Table Barbie Toys Production Market Share (2014-2019)
Figure Barbie Toys Revenue Market Share (2014-2019)
Table Barbie Toys Main Business and Markets Served
Table Nerf Toys Production Sites and Area Served
Table Nerf Toys Product Introduction, Application and Specification
Table Nerf Toys Production (K Units), Revenue (Million USD), Ex-factory Price (USD/Unit) and Gross Margin (2014-2019)
Table Nerf Toys Production Growth Rate (2014-2019)
Table Nerf Toys Production Market Share (2014-2019)
Figure Nerf Toys Revenue Market Share (2014-2019)
Table Nerf Toys Main Business and Markets Served
Table Hasbro Toys Production Sites and Area Served
Table Hasbro Toys Product Introduction, Application and Specification
Table Hasbro Toys Production (K Units), Revenue (Million USD), Ex-factory Price (USD/Unit) and Gross Margin (2014-2019)
Table Hasbro Toys Production Growth Rate (2014-2019)
Table Hasbro Toys Production Market Share (2014-2019)
Figure Hasbro Toys Revenue Market Share (2014-2019)
Table Hasbro Toys Main Business and Markets Served
Table Hot Wheels Toys Production Sites and Area Served
Table Hot Wheels Toys Product Introduction, Application and Specification
Table Hot Wheels Toys Production (K Units), Revenue (Million USD), Ex-factory Price (USD/Unit) and Gross Margin (2014-2019)
Table Hot Wheels Toys Production Growth Rate (2014-2019)
Table Hot Wheels Toys Production Market Share (2014-2019)
Figure Hot Wheels Toys Revenue Market Share (2014-2019)
Table Hot Wheels Toys Main Business and Markets Served
Table My Little Pony Toys Production Sites and Area Served
Table My Little Pony Toys Product Introduction, Application and Specification
Table My Little Pony Toys Production (K Units), Revenue (Million USD), Ex-factory Price (USD/Unit) and Gross Margin (2014-2019)
Table My Little Pony Toys Production Growth Rate (2014-2019)
Table My Little Pony Toys Production Market Share (2014-2019)
Figure My Little Pony Toys Revenue Market Share (2014-2019)
Table My Little Pony Toys Main Business and Markets Served
Table Mobile Suit Gundam Toys Production Sites and Area Served
Table Mobile Suit Gundam Toys Product Introduction, Application and Specification
Table Mobile Suit Gundam Toys Production (K Units), Revenue (Million USD), Ex-factory Price (USD/Unit) and Gross Margin (2014-2019)
Table Mobile Suit Gundam Toys Production Growth Rate (2014-2019)
Table Mobile Suit Gundam Toys Production Market Share (2014-2019)
Figure Mobile Suit Gundam Toys Revenue Market Share (2014-2019)
Table Mobile Suit Gundam Toys Main Business and Markets Served
Table Play-Doh Toys Production Sites and Area Served
Table Monopoly Toys Production Sites and Area Served
Table Playskool Toys Production Sites and Area Served
Table Magic: The Gathering Toys Production Sites and Area Served
Table Monster High Toys Production Sites and Area Served
Table MEGA Bloks Toys Production Sites and Area Served
Table Yo-Kai Watch Toys Production Sites and Area Served
Table Transformers Toys Production Sites and Area Served
Table Power Rangers Toys Production Sites and Area Served
Table American Girl Toys Production Sites and Area Served
Table Littlest Pet Shop Toys Production Sites and Area Served
Table Masked Rider Toys Production Sites and Area Served
Table TOMICA Toys Production Sites and Area Served
Table Tomy Company Toys Production Sites and Area Served
Table FurReal Friends Toys Production Sites and Area Served
Figure Global Toys Production (K Units) Growth Rate Forecast 2019-2025
Figure Global Toys Revenue (Million USD) Growth Rate Forecast 2019-2025
Figure Global Toys Sales Price (USD/Unit) Forecast 2019-2025
Figure North America Toys Production Growth Rate Forecast 2019-2025 (K Units)
Figure North America Toys Revenue Growth Rate Forecast 2019-2025 (Million USD)
Figure Europe Toys Production Growth Rate Forecast 2019-2025 (K Units)
Figure Europe Toys Revenue Growth Rate Forecast 2019-2025 (Million USD)
Figure China Toys Production Growth Rate Forecast 2019-2025 (K Units)
Figure China Toys Revenue Growth Rate Forecast 2019-2025 (Million USD)
Figure Japan Toys Production Growth Rate Forecast 2019-2025 (K Units)
Figure Japan Toys Revenue Growth Rate Forecast 2019-2025 (Million USD)
Figure Southeast Asia Toys Production Growth Rate Forecast 2019-2025 (K Units)
Figure Southeast Asia Toys Revenue Growth Rate Forecast 2019-2025 (Million USD)
Figure India Toys Production Growth Rate Forecast 2019-2025 (K Units)
Figure India Toys Revenue Growth Rate Forecast 2019-2025 (Million USD)
Table Global Production (K Units) of Toys by Type (2019-2025)
Table Global Consumption (K Units) of Toys by Application (2019-2025)
Table Toys Distributors List
Table Toys Customers List
Table Market Key Trends
Table Key Opportunities
Table Market Key Drivers
Table Key Challenges
Table Key Influence Factors
Table Research Programs/Design for This Report
Figure Bottom-up and Top-down Approaches for This Report
Figure Data Triangulation
Table Key Data Information from Secondary Sources
Table Key Data Information from Primary Sources
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