▶ 調査レポート

デジタルマーケティング支出の世界市場:市場規模・現状・予測

• 英文タイトル:Global Digital Marketing Spending Market Size, Status and Forecast 2019-2025

QYResearchが調査・発行した産業分析レポートです。デジタルマーケティング支出の世界市場:市場規模・現状・予測 / Global Digital Marketing Spending Market Size, Status and Forecast 2019-2025 / QYR9ST03409資料のイメージです。• レポートコード:QYR9ST03409
• 出版社/出版日:QYResearch / 2019年9月2日
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• レポート形態:英文、PDF、104ページ
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レポート概要
※当調査レポートでは、デジタルマーケティング支出の世界市場について調査・分析し、デジタルマーケティング支出の世界市場規模、市場動向、主要企業別マーケットシェア、主要地域別市場規模、企業プロフィールなどの情報をまとめました。また、セグメント分析では、種類別(検索広告、ディスプレイ広告、ソーシャルメディア、メールマーケティング、その他)、用途別(デスクトップ、モバイル)、地域別(北米、ヨーロッパ、中国、日本国内、東南アジア、インド、中南米)に区分して市場規模を算出しました。


・レポートの概要
・世界のデジタルマーケティング支出市場動向
・主要企業別マーケットシェア
・デジタルマーケティング支出の種類別市場規模2014-2019
(検索広告、ディスプレイ広告、ソーシャルメディア、メールマーケティング、その他)
・デジタルマーケティング支出の用途別市場規模2014-2019
(デスクトップ、モバイル)
・デジタルマーケティング支出の北米市場:主要企業・種類別/用途別市場規模
・デジタルマーケティング支出のヨーロッパ市場:主要企業・種類別/用途別市場規模
・デジタルマーケティング支出の中国市場:主要企業・種類別/用途別市場規模
・デジタルマーケティング支出の日本国内市場:主要企業・種類別/用途別市場規模
・デジタルマーケティング支出の東南アジア市場:主要企業・種類別/用途別市場規模
・デジタルマーケティング支出のインド市場:主要企業・種類別/用途別市場規模
・デジタルマーケティング支出の中南米市場:主要企業・種類別/用途別市場規模
・主要企業のプロフィール
( Comcast、AT&T、P&G、Verizon、General Motors、American Express、Fiat Chrysler、Ford、Johnson & Johnson、JPMorgan Chase、L'Oréal、Nissan、Pfizer、Toyota、Unilever、Volkswagen、Walt Disney)
・デジタルマーケティング支出の市場規模予測2019-2025
(種類別、用途別、地域別市場予測)
・アナリストの観点・結論
...

Digital marketing is the most active and the fastest growing marketing technique. The growth can be attributed to global digitalization trend. Every minute, an estimated 650,000 search queries are raised on Google, more than 700 videos are hosted on YouTube, over 700,000 status updates and 500,000 comments are posted on Facebook, over 65,000 tweets are made worldwide, and approximately 180 million e-mails are sent. These figures emphasize the significance of digital media as a marketing tool.Digital advertising is the fastest-growing segment of the global market for advertising spending. The increasing use of smartphones and the availability of cheap internet services are the two major factors propelling the growth prospects for this market. More than 30% of companies are planning to spend around 75% of their advertising budgets on digital marketing within the next five years.
Much of the global digital marketing spending market’s growth can be attributed to the fact that these platforms are interactive for users. Since the customer engagement rate of these campaigns is relatively higher than other marketing strategies, they are rapidly being adopted by enterprises to increase their customer bases. The ability of strategically planned interactive campaigns to effectively engage clients will result in greater adoption of digital platforms during the forecast period.
In 2018, the global Digital Marketing Spending market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

This report focuses on the global Digital Marketing Spending status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Digital Marketing Spending development in United States, Europe and China.

The key players covered in this study
 Comcast
AT&T
P&G
Verizon
General Motors
American Express
Fiat Chrysler
Ford
Johnson & Johnson
JPMorgan Chase
L’Oréal
Nissan
Pfizer
Toyota
Unilever
Volkswagen
Walt Disney

Market segment by Type, the product can be split into
Search ads
Display ads
Social media
Email marketing
Others

Market segment by Application, split into
Desktop
Mobile

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Digital Marketing Spending status, future forecast, growth opportunity, key market and key players.
To present the Digital Marketing Spending development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Digital Marketing Spending are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

レポート目次

Table of Contents

1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Digital Marketing Spending Market Size Growth Rate by Type (2014-2025)
1.4.2 Search ads
1.4.3 Display ads
1.4.4 Social media
1.4.5 Email marketing
1.4.6 Others
1.5 Market by Application
1.5.1 Global Digital Marketing Spending Market Share by Application (2014-2025)
1.5.2 Desktop
1.5.3 Mobile
1.6 Study Objectives
1.7 Years Considered

2 Global Growth Trends
2.1 Digital Marketing Spending Market Size
2.2 Digital Marketing Spending Growth Trends by Regions
2.2.1 Digital Marketing Spending Market Size by Regions (2014-2025)
2.2.2 Digital Marketing Spending Market Share by Regions (2014-2019)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities

3 Market Share by Key Players
3.1 Digital Marketing Spending Market Size by Manufacturers
3.1.1 Global Digital Marketing Spending Revenue by Manufacturers (2014-2019)
3.1.2 Global Digital Marketing Spending Revenue Market Share by Manufacturers (2014-2019)
3.1.3 Global Digital Marketing Spending Market Concentration Ratio (CR5 and HHI)
3.2 Digital Marketing Spending Key Players Head office and Area Served
3.3 Key Players Digital Marketing Spending Product/Solution/Service
3.4 Date of Enter into Digital Marketing Spending Market
3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application
4.1 Global Digital Marketing Spending Market Size by Type (2014-2019)
4.2 Global Digital Marketing Spending Market Size by Application (2014-2019)

5 United States
5.1 United States Digital Marketing Spending Market Size (2014-2019)
5.2 Digital Marketing Spending Key Players in United States
5.3 United States Digital Marketing Spending Market Size by Type
5.4 United States Digital Marketing Spending Market Size by Application

6 Europe
6.1 Europe Digital Marketing Spending Market Size (2014-2019)
6.2 Digital Marketing Spending Key Players in Europe
6.3 Europe Digital Marketing Spending Market Size by Type
6.4 Europe Digital Marketing Spending Market Size by Application

7 China
7.1 China Digital Marketing Spending Market Size (2014-2019)
7.2 Digital Marketing Spending Key Players in China
7.3 China Digital Marketing Spending Market Size by Type
7.4 China Digital Marketing Spending Market Size by Application

8 Japan
8.1 Japan Digital Marketing Spending Market Size (2014-2019)
8.2 Digital Marketing Spending Key Players in Japan
8.3 Japan Digital Marketing Spending Market Size by Type
8.4 Japan Digital Marketing Spending Market Size by Application

9 Southeast Asia
9.1 Southeast Asia Digital Marketing Spending Market Size (2014-2019)
9.2 Digital Marketing Spending Key Players in Southeast Asia
9.3 Southeast Asia Digital Marketing Spending Market Size by Type
9.4 Southeast Asia Digital Marketing Spending Market Size by Application

10 India
10.1 India Digital Marketing Spending Market Size (2014-2019)
10.2 Digital Marketing Spending Key Players in India
10.3 India Digital Marketing Spending Market Size by Type
10.4 India Digital Marketing Spending Market Size by Application

11 Central & South America
11.1 Central & South America Digital Marketing Spending Market Size (2014-2019)
11.2 Digital Marketing Spending Key Players in Central & South America
11.3 Central & South America Digital Marketing Spending Market Size by Type
11.4 Central & South America Digital Marketing Spending Market Size by Application

12 International Players Profiles
12.1  Comcast
12.1.1  Comcast Company Details
12.1.2 Company Description and Business Overview
12.1.3 Digital Marketing Spending Introduction
12.1.4  Comcast Revenue in Digital Marketing Spending Business (2014-2019)
12.1.5  Comcast Recent Development
12.2 AT&T
12.2.1 AT&T Company Details
12.2.2 Company Description and Business Overview
12.2.3 Digital Marketing Spending Introduction
12.2.4 AT&T Revenue in Digital Marketing Spending Business (2014-2019)
12.2.5 AT&T Recent Development
12.3 P&G
12.3.1 P&G Company Details
12.3.2 Company Description and Business Overview
12.3.3 Digital Marketing Spending Introduction
12.3.4 P&G Revenue in Digital Marketing Spending Business (2014-2019)
12.3.5 P&G Recent Development
12.4 Verizon
12.4.1 Verizon Company Details
12.4.2 Company Description and Business Overview
12.4.3 Digital Marketing Spending Introduction
12.4.4 Verizon Revenue in Digital Marketing Spending Business (2014-2019)
12.4.5 Verizon Recent Development
12.5 General Motors
12.5.1 General Motors Company Details
12.5.2 Company Description and Business Overview
12.5.3 Digital Marketing Spending Introduction
12.5.4 General Motors Revenue in Digital Marketing Spending Business (2014-2019)
12.5.5 General Motors Recent Development
12.6 American Express
12.6.1 American Express Company Details
12.6.2 Company Description and Business Overview
12.6.3 Digital Marketing Spending Introduction
12.6.4 American Express Revenue in Digital Marketing Spending Business (2014-2019)
12.6.5 American Express Recent Development
12.7 Fiat Chrysler
12.7.1 Fiat Chrysler Company Details
12.7.2 Company Description and Business Overview
12.7.3 Digital Marketing Spending Introduction
12.7.4 Fiat Chrysler Revenue in Digital Marketing Spending Business (2014-2019)
12.7.5 Fiat Chrysler Recent Development
12.8 Ford
12.8.1 Ford Company Details
12.8.2 Company Description and Business Overview
12.8.3 Digital Marketing Spending Introduction
12.8.4 Ford Revenue in Digital Marketing Spending Business (2014-2019)
12.8.5 Ford Recent Development
12.9 Johnson & Johnson
12.9.1 Johnson & Johnson Company Details
12.9.2 Company Description and Business Overview
12.9.3 Digital Marketing Spending Introduction
12.9.4 Johnson & Johnson Revenue in Digital Marketing Spending Business (2014-2019)
12.9.5 Johnson & Johnson Recent Development
12.10 JPMorgan Chase
12.10.1 JPMorgan Chase Company Details
12.10.2 Company Description and Business Overview
12.10.3 Digital Marketing Spending Introduction
12.10.4 JPMorgan Chase Revenue in Digital Marketing Spending Business (2014-2019)
12.10.5 JPMorgan Chase Recent Development
12.11 L’Oréal
12.12 Nissan
12.13 Pfizer
12.14 Toyota
12.15 Unilever
12.16 Volkswagen
12.17 Walt Disney

13 Market Forecast 2019-2025
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product (2019-2025)
13.10 Market Size Forecast by Application (2019-2025)

14 Analyst’s Viewpoints/Conclusions

15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details

List of Tables and Figures

Table Digital Marketing Spending Key Market Segments
Table Key Players Digital Marketing Spending Covered
Table Global Digital Marketing Spending Market Size Growth Rate by Type 2014-2025 (Million US$)
Figure Global Digital Marketing Spending Market Size Market Share by Type 2014-2025
Figure Search ads Figures
Table Key Players of Search ads
Figure Display ads Figures
Table Key Players of Display ads
Figure Social media Figures
Table Key Players of Social media
Figure Email marketing Figures
Table Key Players of Email marketing
Figure Others Figures
Table Key Players of Others
Table Global Digital Marketing Spending Market Size Growth by Application 2014-2025 (Million US$)
Figure Desktop Case Studies
Figure Mobile Case Studies
Figure Digital Marketing Spending Report Years Considered
Table Global Digital Marketing Spending Market Size 2014-2025 (Million US$)
Figure Global Digital Marketing Spending Market Size and Growth Rate 2014-2025 (Million US$)
Table Global Digital Marketing Spending Market Size by Regions 2014-2025 (Million US$)
Table Global Digital Marketing Spending Market Size by Regions 2014-2019 (Million US$)
Table Global Digital Marketing Spending Market Share by Regions 2014-2019
Figure Global Digital Marketing Spending Market Share by Regions 2014-2019
Figure Global Digital Marketing Spending Market Share by Regions 2019
Table Market Top Trends
Table Global Digital Marketing Spending Revenue by Manufacturers (2014-2019) (Million US$)
Table Global Digital Marketing Spending Market Share by Manufacturers (2014-2019)
Figure Global Digital Marketing Spending Market Share by Manufacturers in 2018
Table Global Digital Marketing Spending Manufacturers Market Concentration Ratio (CR5 and HHI)
Table Key Players Head office and Area Served
Table Key Players Digital Marketing Spending Product/Solution/Service
Table Date of Enter into Digital Marketing Spending Market
Table Mergers & Acquisitions, Expansion Plans
Table Global Digital Marketing Spending Market Size by Type (2014-2019) (Million US$)
Table Global Digital Marketing Spending Market Size Share by Type (2014-2019)
Figure Global Digital Marketing Spending Market Size Market Share by Type (2014-2019)
Table Global Digital Marketing Spending Market Size by Application (2014-2019) (Million US$)
Table Global Digital Marketing Spending Market Size Share by Application (2014-2019)
Figure Global Digital Marketing Spending Market Size Market Share by Application (2014-2019)
Figure Global Digital Marketing Spending Revenue Market Share by Application in 2018
Figure United States Digital Marketing Spending Market Size 2014-2019 (Million US$)
Table United States Key Players Digital Marketing Spending Revenue (2018-2019) (Million US$)
Table United States Key Players Digital Marketing Spending Market Share (2018-2019)
Table United States Digital Marketing Spending Market Size by Type (2014-2019) (Million US$)
Table United States Digital Marketing Spending Market Share by Type (2014-2019)
Table United States Digital Marketing Spending Market Size by Application (2014-2019) (Million US$)
Table United States Digital Marketing Spending Market Share by Application (2014-2019)
Figure Europe Digital Marketing Spending Market Size 2014-2019 (Million US$)
Table Europe Key Players Digital Marketing Spending Revenue (2018-2019) (Million US$)
Table Europe Key Players Digital Marketing Spending Market Share (2018-2019)
Table Europe Digital Marketing Spending Market Size by Type (2014-2019) (Million US$)
Table Europe Digital Marketing Spending Market Share by Type (2014-2019)
Table Europe Digital Marketing Spending Market Size by Application (2014-2019) (Million US$)
Table Europe Digital Marketing Spending Market Share by Application (2014-2019)
Figure China Digital Marketing Spending Market Size 2014-2019 (Million US$)
Table China Key Players Digital Marketing Spending Revenue (2018-2019) (Million US$)
Table China Key Players Digital Marketing Spending Market Share (2018-2019)
Table China Digital Marketing Spending Market Size by Type (2014-20189) (Million US$)
Table China Digital Marketing Spending Market Share by Type (2014-2019)
Table China Digital Marketing Spending Market Size by Application (2014-2019) (Million US$)
Table China Digital Marketing Spending Market Share by Application (2014-2019)
Figure Japan Digital Marketing Spending Market Size 2014-2019 (Million US$)
Table Japan Key Players Digital Marketing Spending Revenue (2018-2019) (Million US$)
Table Japan Key Players Digital Marketing Spending Market Share (2018-2019)
Table Japan Digital Marketing Spending Market Size by Type (2014-2019) (Million US$)
Table Japan Digital Marketing Spending Market Share by Type (2014-2019)
Table Japan Digital Marketing Spending Market Size by Application (2014-2019) (Million US$)
Table Japan Digital Marketing Spending Market Share by Application (2014-2019)
Figure Southeast Asia Digital Marketing Spending Market Size 2014-2019 (Million US$)
Table Southeast Asia Key Players Digital Marketing Spending Revenue (2018-2019) (Million US$)
Table Southeast Asia Key Players Digital Marketing Spending Market Share (2018-2019)
Table Southeast Asia Digital Marketing Spending Market Size by Type (2014-2019) (Million US$)
Table Southeast Asia Digital Marketing Spending Market Share by Type (2014-2019)
Table Southeast Asia Digital Marketing Spending Market Size by Application (2014-2019) (Million US$)
Table Southeast Asia Digital Marketing Spending Market Share by Application (2014-2019)
Figure India Digital Marketing Spending Market Size 2014-2019 (Million US$)
Table India Key Players Digital Marketing Spending Revenue (2018-2019) (Million US$)
Table India Key Players Digital Marketing Spending Market Share (2018-2019)
Table India Digital Marketing Spending Market Size by Type (2014-2019) (Million US$)
Table India Digital Marketing Spending Market Share by Type (2014-2019)
Table India Digital Marketing Spending Market Size by Application (2014-2019) (Million US$)
Table India Digital Marketing Spending Market Share by Application (2014-2019)
Figure Central & South America Digital Marketing Spending Market Size 2014-2019 (Million US$)
Table Central & South America Key Players Digital Marketing Spending Revenue (2018-2019) (Million US$)
Table Central & South America Key Players Digital Marketing Spending Market Share (2018-2019)
Table Central & South America Digital Marketing Spending Market Size by Type (2014-2019) (Million US$)
Table Central & South America Digital Marketing Spending Market Share by Type (2014-2019)
Table Central & South America Digital Marketing Spending Market Size by Application (2014-2019) (Million US$)
Table Central & South America Digital Marketing Spending Market Share by Application (2014-2019)
Table  Comcast Company Details
Table  Comcast Revenue in Digital Marketing Spending Business (2014-2019) (Million US$)
Figure  Comcast Revenue Growth Rate in Digital Marketing Spending Business (2014-2019)
Table  Comcast Recent Development
Table AT&T Company Details
Table AT&T Revenue in Digital Marketing Spending Business (2014-2019)(Million US$)
Figure AT&T Revenue Growth Rate in Digital Marketing Spending Business (2014-2019)
Table AT&T Recent Development
Table P&G Company Details
Table P&G Revenue in Digital Marketing Spending Business (2014-2019)(Million US$)
Figure P&G Revenue Growth Rate in Digital Marketing Spending Business (2014-2019)
Table P&G Recent Development
Table Verizon Company Details
Table Verizon Revenue in Digital Marketing Spending Business (2014-2019)(Million US$)
Figure Verizon Revenue Growth Rate in Digital Marketing Spending Business (2014-2019)
Table Verizon Recent Development
Table General Motors Company Details
Table General Motors Revenue in Digital Marketing Spending Business (2014-2019)(Million US$)
Figure General Motors Revenue Growth Rate in Digital Marketing Spending Business (2014-2019)
Table General Motors Recent Development
Table American Express Company Details
Table American Express Revenue in Digital Marketing Spending Business (2014-2019)(Million US$)
Figure American Express Revenue Growth Rate in Digital Marketing Spending Business (2014-2019)
Table American Express Recent Development
Table Fiat Chrysler Company Details
Table Fiat Chrysler Revenue in Digital Marketing Spending Business (2014-2019)(Million US$)
Figure Fiat Chrysler Revenue Growth Rate in Digital Marketing Spending Business (2014-2019)
Table Fiat Chrysler Recent Development
Table Ford Company Details
Table Ford Revenue in Digital Marketing Spending Business (2014-2019)(Million US$)
Figure Ford Revenue Growth Rate in Digital Marketing Spending Business (2014-2019)
Table Ford Recent Development
Table Johnson & Johnson Company Details
Table Johnson & Johnson Revenue in Digital Marketing Spending Business (2014-2019)(Million US$)
Figure Johnson & Johnson Revenue Growth Rate in Digital Marketing Spending Business (2014-2019)
Table Johnson & Johnson Recent Development
Table JPMorgan Chase Company Details
Table JPMorgan Chase Revenue in Digital Marketing Spending Business (2014-2019)(Million US$)
Figure JPMorgan Chase Revenue Growth Rate in Digital Marketing Spending Business (2014-2019)
Table JPMorgan Chase Recent Development
Table L'Oréal Company Details
Table Nissan Company Details
Table Pfizer Company Details
Table Toyota Company Details
Table Unilever Company Details
Table Volkswagen Company Details
Table Walt Disney Company Details
Table Global Digital Marketing Spending Market Size by Regions (Million US$) 2019-2025
Figure Global Digital Marketing Spending Market Size Share by Regions (2019-2025)
Figure Global Digital Marketing Spending Market Size Share by Regions in 2025
Figure United States Digital Marketing Spending Market Size Forecast (2019-2025)(Million USD)
Figure Europe Digital Marketing Spending Market Size Forecast (2019-2025)(Million USD)
Figure China Digital Marketing Spending Market Size Forecast (2019-2025)(Million USD)
Figure Japan Digital Marketing Spending Market Size Forecast (2019-2025)(Million USD)
Figure Southeast Asia Digital Marketing Spending Market Size Forecast (2019-2025)(Million USD)
Figure India Digital Marketing Spending Market Size Forecast (2019-2025)(Million USD)
Figure Central & South America Digital Marketing Spending Market Size Forecast (2019-2025)(Million USD)
Table Global Digital Marketing Spending Market Size by Product (2019-2025) (Million US$)
Figure Global Digital Marketing Spending Market Size by Product (2019-2025)
Figure Global Digital Marketing Spending Market Size by Product in 2025
Table Global Digital Marketing Spending Market Size by Application (2019-2025) (Million US$)
Figure Global Digital Marketing Spending Market Size by Application (2019-2025)
Figure Global Digital Marketing Spending Market Size by Application in 2025
Table Research Programs/Design for This Report
Figure Bottom-up and Top-down Approaches for This Report
Figure Data Triangulation
Table Key Data Information from Secondary Sources
Table Key Data Information from Primary Sources